If a fight is expected below 500k, it's not PPV worthy in this day and age. Pulling mediocre PPV money is good for short term but hurts fighters and boxing in the long run, since it excludes the very masses boxing badly needs right now in the US. Wilder-Fury pulling 287K plus UK, int' money is kewl, but is little help at the AJ negotiating table. This fight CAN be marketed big, do a sellout in LV and bring in okay PPV numbers depending on the card, but it's NOT bringing casual fans to the telly, and you have to invest in that first, THEN go PPV.
Fact is plenty of people have done 400k in their debut PPV. Ffs some Irish chap did 2mill+ in his freaking debut fight!!!!! Pretty sure a ginger midget also did 2mill+ in his debut ppv fight too??? Wilder vs Fury is a freaking absolute monster fight and can't be compared to Ward vs Kovalev. Heavyweight is a glamour division, Wilder is a modern day Mike Tyson, Fury is pretty much this generations Ali MayMac has just revived PPV MayPac nearly killed PPV Ward Kova was in between those era changing fights
Ha3x a bit hyperbole don't you think. There's no way this fight do more than 400k Wilder is a nobody in the States, fury is a nobody in the states. Nobody outside of hardcore fans know these 2
furys last fight did big numbers on BT sport. So I think with the right promotion it will do very well over here on ppv. Boxing is on a high and the casuals are lapping it up. I see this doing very big numbers on BT PPV.
Bomber means no one ever did over 400k when BOTH fighters were in their ppv debut. I do think this match will do good all things considered for some of the reasons you mention. But I can't see over 500
Throw in several million from Vegas for a site fee. I think the guarantees will be closer to 7.5 with percentage upside of everything over $30M from tix/ppv/tv rights fees.
I think Kiwi has the measure of it; 300k would be considered a success. I could see 200k getting the job done as well though. Ppv debuts are usually below 200k. But let's say 300k. That would check all thetboxes that Wilder or Fury would be looking to check. It would A ensure a purse over half as big as the one they could have gotten from AJ B get their ppv debut out of the way, paving the way for a bigger US ppv against AJ. It wouldn't be as lucrative as a UK fight, but it would make it close enough for: C Since aj would still want to fight in the UK, because he could still make make more money and because of home field advantage, it would put pressure on him to have to accept a 50/50 split in order to have the fight in the UK. So, from a leverage perspective, if it does Ward Kovalev numbers, it's not going to move the needle too much in negotiations with AJ. The better it does, the more it moves that needle by making the US a realistic home for the winner to fight AJ.
Thats not how the ppv market works. You have to break someone in to us ppv. No one does great right off the start. 300k would be a big success for these fighters, toward the high end of two debut performances, and it would pave the way for a much bigger ppv against AJ. That's what this is really about. If all goes well, the winner gets a nice purse, but more importantly sets themselves up for a 50/50 split with aj, by agreeing to fight in the UK. Right now AJ can dismiss the us as an option because the money is in ppv and both are unproven on us ppv. And he holds all the cards for the UK. So if the winner of this fight shows they can make money in the us, suddenly they have leverage that AJ doesn't. And they can use it in order to get a 50/50 purse so AJ can fight where he is more comfortable.
High risk high reward. They could probably get more money in the UK, but if they do well it will be close, and it will open up the us as a lucrative market to the winner. Most importantly, they can never really hope to match ajs drawing power in the UK, but this would put them a big step ahead of him in the us, and it would give them a big negotiating stick to demand 50/50 from AJ for a UK fight. Of course that is if a. It does reasonably well and b. For the winner. The loser will have to just go get an organizations mandatory slot to face AJ. But honestly, the 25% they get from that won't be too much less than what AJ is offering now.
Yes, however usually guarantees are very low, e.g. Canelo $5 million GGG $3 million GGG $2.5 million Jacobs $1.75 million Canelo $3.5 million Khan $2 million etc. So probably something like $2-3 million guarantees with upside taking the total to $7-8 million or so.
UK folk are surprisingly willing to buy PPV at unearthly hours, e.g.: MayPac and MayMcG did over 800k buys each regardless, May-Hatton was over 1.1M, Khan-Maidana was 164k ... all at 3-4am UK time. I guess Wilder - Fury can still break 200k UK ppvs at 4am.