Where is the Primetime advertising?

Discussion in 'British Boxing Forum' started by colinthfc, Oct 7, 2009.


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  1. colinthfc

    colinthfc Guest

    During last Saturday's ITV4 show I saw advertisements relating to the Froch fight broadcasting, but have not seen it elsewhere.

    I assume they want more viewers than ESB posters, boxing news readers & ITV4 viewers who happened to be viewing last Saturday night.

    There has been nothing in the tabloids, or on any of the channels. How many viewers can they expect bearing in mind Sky Box Office has a planned run up for months on end with a 24/7 show the week before.

    How many viewers do they need to break even?
     
    colinthfc, Oct 7, 2009
    colinthfc, Oct 7, 2009
    #1
  2. neil hibbert

    neil hibbert Well-Known Member Full Member

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    henneseys involved so id expect it to be poorely run!!
     
    neil hibbert, Oct 7, 2009
    neil hibbert, Oct 7, 2009
    #2
  3. whatcouldabeen

    whatcouldabeen Guest


    bingo!


    /thread
     
    whatcouldabeen, Oct 7, 2009
    whatcouldabeen, Oct 7, 2009
    #3
  4. Cobbler

    Cobbler Shoemaker To The Stars Full Member

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    What exactly do you expect them to pay for advertising with?
     
    Cobbler, Oct 7, 2009
    Cobbler, Oct 7, 2009
    #4
  5. Losfer_Words

    Losfer_Words Boxing Junkie Full Member

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    Hennessy's lunch money?
     
    Losfer_Words, Oct 7, 2009
    Losfer_Words, Oct 7, 2009
    #5
  6. colinthfc

    colinthfc Guest

    It is a double edged sword:
    1. no marketing = low buys & a loss
    2. Strategic/targeted marketing = potential higher buys - more revenue, less advertising costs
    3. Mass Marketing - Even higher buys, with a projected loss, but a higher profile for the next event
    Option 1 does not demonstrate strategic planning, and will give a false perception of the market out there
     
    colinthfc, Oct 7, 2009
    colinthfc, Oct 7, 2009
    #6
  7. DUNNERS_2009

    DUNNERS_2009 Active Member Full Member

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    I would say get it in boxing news, a few of the lads mags (Zoo, Nuts) a few red top rags get a few banners on a few boxing websites, even get BBC to get a late interview on Froch and they will give it a bit of publicity (saying that it is actually on TV, and its after Strictly Come Dancing)
     
    DUNNERS_2009, Oct 7, 2009
    DUNNERS_2009, Oct 7, 2009
    #7
  8. Cobbler

    Cobbler Shoemaker To The Stars Full Member

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    I think that this is what they are hoping for - word of mouth advertising basically that they don't have to pay for.

    You can't really make a case for paid for advertising actually generating more revenue that it costs so there's not really any reason for them to do that.
     
    Cobbler, Oct 7, 2009
    Cobbler, Oct 7, 2009
    #8
  9. robpalmer135

    robpalmer135 Obsessed with Boxing banned

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    they are part of the same group as a few magazines and newspapers, daily star include so expect it to be in there.
     
    robpalmer135, Oct 7, 2009
    robpalmer135, Oct 7, 2009
    #9
  10. Losfer_Words

    Losfer_Words Boxing Junkie Full Member

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    Losfer_Words, Oct 7, 2009
    Losfer_Words, Oct 7, 2009
    #10
  11. colinthfc

    colinthfc Guest

    I recall Frank Maloney's brother doing a PPV show. I think it was a Earl British title fight where the whole show was beamed live.

    My recollection was that it made a loss
     
    colinthfc, Oct 7, 2009
    colinthfc, Oct 7, 2009
    #11
  12. hitman_hatton1

    hitman_hatton1 Boxing Addict Full Member

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    when is the channel up and running. :huh
     
    hitman_hatton1, Oct 7, 2009
    hitman_hatton1, Oct 7, 2009
    #12
  13. whatcouldabeen

    whatcouldabeen Guest

    the 8th
     
    whatcouldabeen, Oct 7, 2009
    whatcouldabeen, Oct 7, 2009
    #13
  14. Pug1list

    Pug1list Boxing Addict Full Member

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    Dec 5, 2008
    They have a thread open in the general section, maybe that is their attempt at advertising.
     
    Pug1list, Oct 7, 2009
    Pug1list, Oct 7, 2009
    #14
  15. Wickio

    Wickio Guest

    [ame]http://www.youtube.com/watch?v=d8oVVbZ_QYk[/ame]


    What a classic promo. :yep
     
    Wickio, Oct 7, 2009
    Wickio, Oct 7, 2009
    #15
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