They don't give a **** about Saudi, only about the fights they make. But if Canelo continues to face non-entities he'll make himself irrelevant. He's not some Instagram pretty face like Garcia. His popularity comes from what he's done in the ring and will stand or fall with what he does there in the end.
Ryan Garcia has a better likelihood of being the face of modern day addiction and mental illness than as the face of boxing from what I see now.
Probably Ryan if he sticks to boxing. Nobody else is even close. The guy already lost his 0 and still generated attention.