Why arent the brits talking about Matthew Macklin vs Felix Sturm? June 25th

Macklin has made no effort to build a fanbase here in England, he seems to spend all his time talking about fighting world champions while not actually keeping himself busy actually showing us why we should support him. I wish him well and hope he wins, but mainly as I would want him to defend against Barker finally to settle who is the best in Britain. I don't really feel that Macklin deserves the shot at a world title, but that seems to be the way boxing is, these days. I have nothing particular against Macklin, just don't really feel he cares much about the fans. Sounds like more of a businessman than a fighters sometimes, the way he talks.