Having more people willing isn't exactly going to encourage them not to put fight on PPV. I dont know why im even discussing this point.
Hennessy received various offers from non-PPV broadcasters but deemed them not substantial enough. If more people could be expected to watch the fight, advertising revenues could be expected to be higher and the offers may have been larger. It's not rocket science. As I said, probably the more likely scenario is that it would still have been on PPV, but on SBO.
If enough people even knew who Carl Froch was to want to watch one of his fights, he would be on PPV. Its not rocket science that its financially more valuble to flog a fight for 15 quid each if enough people pay it.
The problem is there is no one looking out for the good of boxing. With the UFC, they can put a big fight on free TV in the States because they know that the money the lose in the short term, they will make back in the long run via PPV. With boxing, if Froch accepts peanuts to fight on ITV and gets knocked out, no one is going to make that money back for him
Let's face it a year ago people would have been blowing a gascett at the thought of a fight like Carl Froch v Dirrell being on PPV. It's just a decent level fight, nothing exceptional. Did any of Calzaghe's fights ever make PPV? I don't think they did. PPV used to be mainly for the mega fights, but it's increasingly becoming every ABC fight, and that's just too much.
if once a month on Sky you had along with its regular Boxing Coverage; a £10 PPV which had from the UK at least 4 competative Title fights and the odd prospect, followed by a US show with at least 4 fights and a Major Main Event. With that you include fan interaction via email and phone with the pundits regarding the PPV fights and other boxing news, pre and post fight interviews, discussion and previews. I would be happy with that.
All you have to do now is persuade the boxers involved in all these 'competitive title fights' to lower their pay expectations to match the revenue stream and you're on a winner....
My guess - the money the boxing industry wants for big fights can no longer be obtained by free TV and as long as the audience is willing to pay they will keep charging for it.