Matchroom and Sky have done a far better job at marketing fighters during the 2010s. Fury's absence didn't help of course.
Personally, I would say no one sells on their own. Not to the level, this purse bid is at. Everyone needs a dance partner. It's why fights like Haye Vs Bellew did so well on PPV despite being for no legacy whatsoever.
Isn't today the deadline? It's possible that he has, but they'll announce it at a better time for online traffic - 5/6pm.
Getting a peace deal between Russia and Ukraine is more straight forward than trying to get these divas to sign a contract.
Get Sue Grey to do an investigation. In all the rush to sign, Dillian might have lost his pen. Just put an X here, champ!