Hearn went in brash and hard because he was fronting a new entrant into a mature market. When you're disrupting a mature market you need to make a big noise. He'd probably do the same again, maybe even double down on it. He doesn't say that now, because that phase has passed and there's no value to it any more. The people whose livlihoods he's endangering, like Arum, Espinoza or Haymon wouldn't think better of him if he changed his rhetoric, he's a threat to them and they respond accordingly. The fight didn't happen in 2018 because one or other of the parties didn't want it to happen. Just as its not happening now even with the change in communication from Hearn. The stuff we see in interviews is irrelevant to the business, it's part of the pantomime that sells fights nothing more. These are businessmen who make deals every day with people they despise. They honestly don't give a monkeys as long as the money's right. Hurt feelings and egos don't come into it. They do make for a useful excuse if its politic to put the blame on the other party however. Wilder's boosted his profile with the Fury fight but the real change in the money conversation has been Team AJ conceding the location of the fight once it became clear that they wouldn't get Wilder to the UK and that DAZN's entry into the US market had inflated prices to the point that a US location made sense for all parties. Previously Wilder was offered 15m of a 40m pot, which was a fair split given the relative commercial pulling power of each fighter, their titles and the ceiling of earnings from a UK fight. There's still precious little publicly available data to suggest that this is a PPV mega fight, what we do have is that DAZN have likely committed 250m to staging the fights on their platform. We now have several months in which they can test Wilder's commercial pull and the argument will be settled as to whether this fight is on PPV or DAZN. That's the real battle.