He did in the promotion with Oscar in the 24/7 he said "there cant be 2 nice guys i had to be the bad guy **** it" Do you think he will play that again to sell the fight or does he know this fight is so huge it doesnt need selling like that.
He'll keep throwing around money at the big boy mansion Roger ripping people for not knowing **** bout boxing Floyd Sr mumbling like a crackhead with his poems saying how lil floyd is the best with Ellerbe staring at Floyd biting his lip a few feet away while he trains and busts a sparring partners face but we dont see how he actually does it.
oh yeah. the trash talking has already started before a week of the fight. he knows this fight will sell no matter what. but he knows the fight will sell a hell of a lot more when he is the loud mouth villain that we all came to love. He will display a masterpiece in and outside the ring.
If by "bad guy" you mean a welterweight who claims to be THE GREATEST OF ALL TIME when he doesn't even fight THE GREATEST IN HIS OWN DIVISION-- then yes.