He's not big enough for PPV, what's your point? When's the last time Alvarez fought at 154? His last three and next fights are all catchweights.
Lamar Russ reckons Golovkin can make 154 (or at least he could back when this video was recorded) and that he's seen him do it with his own eyes. 2:05 [YT]3Mfvn1qH7hY[/YT]
There are very few genuine PPV draws anymore, has not been in some time. Pac & Mayweather are the only two that can get one without fighting another star. Most other PPV draws are linked to Pac and May in some way. Marquez/Bradley being an example.