Or harder? Hopefully Ortiz becomes a lot more marketable and in demand from Showtime etc after this match. They would probably throw more money at a top matchup. Would someone like Brazaele, the Whyte Browne winner (or loser), or Joe Parker (assuming he loses to AJ) be willing to fight him for a fairly good Showtime purse? Or will they not want to take the likely loss even though they may not get another fight that lucrative again?