Win over the fans

I don't think he cares about that at this stage, he knows that his trash talking style isn't exactly appreciated by fans so he continues with it because as long as it attracts too much attention very quickly then he's doing something right. People like drama and people like to boo someone as they cheer for another, that's what brings money and attracts people. If there's no drama surrounding ANY event no one will be interested and fans won't bother to discuss/argue.