to pay for an advertisement on a cable channel to host a big boxing match? If Mayweather and Paquiao fight, why dont some wealthy advertisers get together and pay the fighters their earnings. The channel would host it for free willingly so they could advertise themselves on their own channel. And the advertisors paying the fighters would take up all the rest of the commercials/advertisements They could go back to commercials in between rounds. Its worth it
Actually I just realized that it would probably not be worth it for those companies unless they found a powerful innovative way to advertise.
