You are Eddie Hearn, what deal do you offer Deontay Wilder?

Here's my go and I'll try to show my workings:

Some things you may want to consider?
Flat fee or percentage?

Has to be percentage or it won't get signed. Forget the pantomime from before, Finkel would never sign a flat fee because it could massively backfire if the fight exceeded expectations. Besides, it's fair that Wilder shares in any upside.

Who gets to show it in US? showtime / Dazn / another?

I would let the market decide. I think it's actually in Joshua's interest to have this on showtime PPV, although DAZN may want to bid over the odds.

Separate splits for US/UK PPV revenue?

Given this takes place in London at UK peak viewing time The UK would be the bigger pot, the US he less predictable. Giving Wilder a 50/50 or better on US buys could be a way of getting the deal over the line, especially if he's performed well in the Fury fight.

If percentage how much is fair/feasible/likely to get the deal signed

Fair and feasible are likely two different numbers. Starting from 30 I would anticipate between 35 and 40 would get the deal signed. If they turned down <35% I think the fight not happening is on them.

Rematch clause(s) two-way for both fighters? One-way for AJ alone? Location and Rev share for said rematch(es)

AJ wins I would offer a rematch in the US with 25%. Wilder wins I'd offer match in US with 51/49 in Wilders favour.

Eddie Hearn has said that previously they've overpaid and now they won't. I agree with the first part, but realistically the second part won't fly. There's a big imbalance between what each bring to the table, belts, proven audience, revenue etc. But wilder is lucky enough to hold the last piece of the jigsaw and to come from the most lucrative market, potentially at least. So he can and will demand a premium before travelling and risking his title.

 

The wilder fury fight will be at prime time in the US. That wouldn't be the case for a Wembley fight. So the us PPV take will likely be far less. Even if it does there will still be a big difference in what the two guys bring to the table, be that belts or proven commercial pull, so 50/50 just means the fight never happens, it's the same as flat fee in that regard.

Hearn said that his last offer equated to approx 33% so not sure where you are getting the 10 to 15 from unless you think this is a much bigger fight for some reason?

 

Oh and once we have a few different offers I'll put them in a poll and we can get an idea of a collective view of what's a fair offer

 

I probably didn't word that well. I wasn't proposing that Wilder keep all the US take and Joshua all the UK, although I'm sure Eddie Hearn may like that option. I was thinking there may be different Rev share percentages on the two revenues to incentivise wilder to maximise the us take. That's where the upside of the fight lies, because AJ is already pretty much maxing out the U.K. Market