DAZN Offers

At the end of this month, it will be 5 years since the launch of DAZN UK (The Netflix of Sports) and it has been a financial disaster with no prospect of improvement.

This is always the outcome in any business trying to maximise sales in a small niche market where they never listen to customer feedback or care in any shape or form what the paying customers want.

The app is still out of sight, out of mind to the great British public and there is no demand for it due to the poor offering and the increasingly high subscription prices over the years.

Sky Sports and TNT Sports have simply replaced the boxing with English Premier League football on Saturday evenings with 8pm KOs.

That move is a real kick in the eggs for DAZN UK along with Mr Turki now taking the best fights to the real Netflix.

So we are 5 years on and the Netflix of Sport is less popular than Andrew Mountbatten-Windsor raising a glass of Vintage Port.

The only way DAZN UK could work is to abolish PPV for all subscribers, stick on quality weekly cards and reduce the subscription price to a maximum of £9.99.

This time in 5 years Rodders ..........

 

If the Saudi money keeps rolling in, they’ll be fine. It seems unsustainable if it doesn’t, but then again they were cracking on fair enough for a few years with massive losses before the Saudis got involved.

 

Dazn offering me a discount on tonight’s ppv. Now £19.99. Still too much but more palatable than £25.

 

Giving away free tickets, rows of unsold seats, last minute discounts on PPV prices. Demand looks to have collapsed compared to the first fight

 

Which is curious after a very entertaining first fight. It seems the novelty has worn off. Also outdoor in November doesn’t sound appealing.

 

They’ve emailed me three times today saying I can have a free month of DAZN if I buy the PPV.

 

They done the same to me today and you know when desperation is kicking in big time, they just sent me a email ten minutes ago, upping the offer from one free month if I order now to two free months.

 

You just need to get Jeff bezis into boxing then sell him 8 £1bn ppvs.

 

So you are proposing a business that is a financial disaster abolishes PPV, increase its content and slash their prices , sounds like a recipe for (even more) disaster.

 

A bigger disaster is a business in a small niche market, with 5 years of huge financial losses, customer satisfaction the worst in the world, huge annual declines in subscriber numbers down to a few hundred subscribers and no prospect of growing the customer base with current subscription models.

Don't know any business that grows without growing the customer base.

 

They don't make it back, but they probably stumble on as a 'zombie' company and are probably merged/sold off into a far stronger competitor.

 

DAZN is primarily owned by Access Industries, a huge investments conglomerate.