MMA is officially mainstream. I predict a huge UFC card in NYC before the end of 2013. When the big corporations get involved **** gets done...Quick.
Silva was wearing Nike pro compression shorts in his last fight and if memory serves he didnt have any sponsors on there , could be wrong about that but deffo Nike
Impossible not to make the comparison to when Nike moved into Golf to sponsor you know who. Feels like a watershed moment for the sport.
Yeah but it gave a rub to you know who as opposed to Golf. But I think MMA has ALOT more entertainment factor than golf, it goes without saying. But there's alot more money selling golfing apparel than there is T-shirts with skulls on them too
Yeah, but Golf was already established as a sport. Nike seek out the stand out athletes and generate buzz and interest and turn them into superstars. Nike is a huge global money making machine that can promote all around the world. They will make a star of Jones and the sport will grow as a result.
Hopefully it will lead to them getting behind a few more guys, maybe even sponsoring the sport itself
I think he meant a Nike regional deal Jones is the first to have Nike worldwide and his own line of Nike apparel
About time. I mean MMA has a market, the number of idiots with Tapout t-shirts proves that. Nike did something similar when they moved into making Skateboarding gear. If they think they can get a buck out of it, they'll do it.