This. His a very clever guy. Just look at this list of sponsorships and endorsements he has: http://www.telegraph.co.uk/boxing/2...sponsors-helping-anthony-joshua-cash-success/ Add the recent JD sports deal: http://www.sportspromedia.com/news/boxer-anthony-joshua-signs-multi-fight-deal-with-jd Its nothing to do with media training, its simply AJ and his team are not stupid and know his worth and how to maximise the AJ brand. People just like to hate on AJ just because it seems to be beyond the realms of possibility that a Black man with money can actually be humble, can actually try and be a positive influence to others and isn't front page news with a different girl on his arm every night or his not involved in criminal activity. Why it is that AJ is manufactured? Why is the default image for others one of a rich guy who clearly must speak like his from the hood and one who clearly must be some kind of out of control rich guy who must get up to trouble? Because AJ isn't those things, his manufactured? Any guy who is good looking, has the required physique and becomes HW champion of the world should be rolling in endorsement money as long as like you said uses basic common sense. Tyson Fury regardless of the comments he made was never going to have the same kind of endorsements flocking to him as he just didn't look the part.