Canelo would have a really hard time, Beterbiev is bigger, hits harder than Kovalev, has a great inside game and is a vicious body puncher. I think he's get bullied on the inside.
DAZN should be pushing for this fight otherwise they'll risk losing subscriptions, revenue and market share to the likes of UFC. The Ferguson fight last weekend did 700k PPVs and was barely marketed. It shows the appetite is still there for a paying audience to hand over their money willingly but only if the cards are worth it. Going foward, anything substandard in terms of product or value will be exposed in any market sector. This is all DAZNs to win or lose.
History should tell you that LHWs rarely move up to the CW division successfully. Only a few have done, and they were all generational talents. Beterbeiv isn't, he's not tough enough or slick enough.