Let's point a few things - Conor was already a megastar before the Aldo fight. You don't go there and sell 1mi+ ppv against a guy like Aldo, who don't promote, without being a megastar already. He earned, no problem about that. Now, about his later career, though, there's absolutely nothing that justifies his numbers from a pure sport perspective. Since Aldo, Conor's record in MMA in 3-3. If you count his adventure in boxing, it's 3-4. And two of his three victories where a majority decision against 19-10 (!!!) Nate Diaz and 36-13, coming from 2 defeats, Donald Cerrone. Alvarez it's the only decent victory Conor has had since 2015! How can you look at that and say anyone is buying Conor ppv because they want to see him fight? No, I never said that. Of course, there are many reasons behind a fighter capability to bring in the numbers, but your 3 examples have something in common: They're boxing legends with incredible consistent results over the years. When people buy a Canelo fight, they buy it because they want to see an all-time great fight. His mexican heritage helps to bring mexicans closer to him, but they are buying because of the fight. The same for Pacquiao, the same even for Floyd. 1) Canelo is 56-1-2. Even if you consider he lost to GGG in the first fight, he would still be 56-2-1. He's a 4-division world champion. His only defeat was for another all-time great. Since his last defeat, his record is 14-0-1 (8 KOs). He's considered #1 pound-for-pound right now. 2) Manny Pacquiao is an 8-division world champion. The only in history. He's considered by many one of the biggest legends in the sport of boxing and sport overall. He's also treated as a semi-god in the Phillipines, where he's a few steps away from being the President. All-time great. Pound-for-pound best at the height of his career. Fought and won against the best of his time. 3) Even Mayweather, who is the closest to having a non-boxing related reason for his success, it's an all-time great. Pound-for-pound best at the height of his career. 50-0 undefeated. 5-division world champion. Fought and won against the best of his time. They all have used their heritage to highlight their performances in the ring. It was hose performances in the ring that solidify their positions in boxing. Indeed, as soon as Pacquiao lost for real, in his JMM IV fight, his numbers dropped, with the exception of the Mayweather fight. There's no comparison between these man and what Brock Lesnar or Conor did. HAHAHAHA. Mate, do you think people promote events on the social media here in Brazil? We're talking about some small local fights where the fighters earn almost nothing and most of them train in the local gym. Do you know which still is the most efficient way to promote an event in Brazil? Glue posters of the event in the walls of local streets and put cars with huge speakers to cut the city talking about the event. Based on the number of posters and numbers of speakers, you can measure better the success of the event than by looking at the number of likes on Facebook. That's something you seem to have some problem in understand - despite Internet being huge, despite social media being huge, they're only a part of the overall society.