He should but he isn't. So have to look at matchups that make sense for him. I think tuneup, Yoka and Whyte sometime next year is as realistic of fightplan to land him a big opportunity.
Personally I think Frank Warren should just make the Joyce-Yoka fight. He promotes both guys if I recall right, and it's pretty much the only marketable fight for both at this point. There's a built in story to get people invested right there. If Joyce wins I'd love to see him retire, though sadly I doubt it. He'll prolly at least take on Whyte as well before hanging them up, which is at least another winnable fight for him and back to back victories over both him and Yoka would make for the best year he's had in a minute, as far as name recognition if nothing else. If Yoka wins, I'd say the best idea would be to cash him out on someone because he's very firmly at his level right now and it ain't exactly high. Just please for the love of God don't hold it anywhere in France