Dana is far from aware of what reality is. This guy says whatever he wants (truth or not) and expects everyone to believe him just because...... he is Dana White. Never such an egomaniac have I ever seen.
I dont even thinks he expects everyone to beleive him, he just doesn't care either way. He is like Mark Cuban i think... Being a billionaire makes a man a bit batty. he knows people will watch UFC for good fights MOST OF THE TIME, and what he says really is irrelvant, apart from the fact that, whether right or wrong, he IS interacting more than most, and that draws people in.
Dana is thinking this inteviewer is a Twat. He won't build up potential recruits before bargaining starts. Dana is a fight fan but also the UFC president.