yes Cos it was Hayes first promotion and he didnt have a clue what he was doing. Booth assumed the role Promoter / Manager / Trainer. And Haye tried to be Promoter and Fighter. They didnt have a clue how to promote a successful event and it bombed.
Then they found out what to do and Haye-Ruiz was a success? The magical words "heavyweight title" made Haye marketable to the mainstream, not Warren or Enzo.
The point that respected poster GazOC is making is that if Haye got so much exposure due to Frank Warren's show and made people want to see him, why didn't Haye-Barrett get sold out? It's because the exposure Haye got for beating a man-beast for a HW world title is absolutely priceless.