I personally don't like Schwarz as an opponent and think putting the fight on PPV is short sighted because it obviously limits the audience. However, you or I don't know how many buys BT are satisfied with, nor how many it will retrieve for this particular fight. BT are no fools and while you keep assuming their PPV's are failing miserably, they appear happy enough to go at it again so they can't be losing much money, if any. Fury/Wilder done 700k buys I believe at 5am which would've been seen as huge numbers before AJ came along. Fury's popularity has grown since then so he may do enough numbers to break even here. My assumption is BT simply want to sell enough buys to break even and pay Fury a decent lump, keeping them in the game for the big fights, whenever they arise. I don't believe it's impossible for them to achieve that. Your double standards are there for all to see.