Trouble with a lot of this is that it's based on what you think Fury will do versus what Joshua has done. Joshua has done over a million PPV sales domestically in three of his last four fights, with combined sales of around 4.8m, generating almost £100m, and fighting in front of around 325,000 people. These are all quantifiable, demonstrable facts. 'Fury is becoming a major star in America.' Is he? His profile has been boosted without doubt, but lets see what happens next.