If he 'does not deserve it', he will not get it. You only get big money fights in boxing if you have the fan base for a promoter to gamble on making a profit, whilst still paying you a fortune. So if he does get the big money fight, he will deserve it.
Becasuse most of us already pay sky pretty significant amounts of money each month, and most of what they deem pay per view worthy is in fact pretty poor. Now I want to see Barca v Real, I want to see Chelsea v ****nal etc etc, yet don't see them charging an extra £20 on top of their fees for me to do that. I do want to see Joshua v Whyte etc, and usually do buy the PPV, but Barca v Real is the 2(usually) best in the world colliding, and its free. Joshua v Whyte, not so, and............£19.99???
It's a fair point and I hear it. I ditched sky sports as largely had it for boxing and nothing else, and there's not a lot of point when decent cards are PPV if that is the case. People with Sky Sports should have greatly reduced (or no) subscription for PPV events.