How to boost Andre Ward's Fan Base

i also have a 2-step plan:

go back in time

don't fucl< up your career again

 

Being active would be the first thing to do.

Next avoid putting his foot in his mouth at every opportunity. He's articulate and well spoken but he has cultivated a persona of being a total diva by saying things like Bute needed to face someone good before being worthy of fighting him and saying he didn't need to chase a fight with Froch who made more in his last fight than Ward has done in his entire career.

The "Son of God" nick name is a mistake. I can't imagine people at church discussing his fights at the Sunday service. As soon as I heard that nick name before I knew who he was my initially response was what an arrogant ***** to call himself the son of God like he's the 2nd coming or something. This only feeds into this diva personality he has.

He needs to learn how to promote himself. He doesn't need to be a villain like Mayweather but he needs to create a clear brand image other than "The Diva". Froch is the warrior, Hopkins the master tactician, Mayweather the villain and master boxer, Pac the little legend killer, Eubank the arrogant gentlemen, Benn the dark destroyer etc.