Hearn tried freezing out Wilder and Fury with ridiculous offers for the AJ fight. Wilder and Fury then decided to become stars themselves.
Joshua is psychologically damaged I mean Fury is the smarter fighter with better head movement and has a plan b & c, and if he can get knocked down 4 times in 3 fights with Wilder what chance does Joshua have, Wilder would destroy Joshua in devastating fashion.