Warrington vs Kid Galahad.

Discussion in 'British Boxing Forum' started by TBC-ASAP, Feb 5, 2019.



  1. pow

    pow Boxing Addict Full Member

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    An exit poll is a survey.
     
  2. TonyHayers

    TonyHayers Well-Known Member banned Full Member

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    No, I'm saying BARB isn't a survey. It literally records what is being viewed. A survey makes it sound like people are just asked 'did you watch Eastenders' and suchlike.

    The exit poll analogy was probably the wrong term to use. Think of it like a dip sample. You don't check every single case but the sample size is big enough to get an accurate overall picture. Either way, millions wouldn't be spent on advertising and suchlike based on its findings if it was plainly nonsense.
     
  3. snake-hips

    snake-hips Active Member Full Member

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    So a barb is like a survey, an exit poll or a dip sample?
    Is it based on only 5000 people??

    The way it's discussed on here I presumed it was a much more accurate figure than this makes it sound.
    I've never once heard of this barb other than on this forum.
     
  4. ryanm8655

    ryanm8655 Boxing Addict Full Member

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    BARB isn’t a survey or a poll (which is a survey).

    It is essentially a model that estimates figures based on a set of assumptions informed by various data.

    It’s not perfect and without interrogating the model it’s difficult to know how good it is.

    Have they published any of their estimates vs actual stats?
     
  5. CutThroatFade

    CutThroatFade Rangers FC Full Member

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    Hearn's bid was pretty decent since he was planning to put this on a normal Sky card. Never in a million years is this PPV standalone.

    Really hope Galahad gets stuffed here.
     
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  6. NasalSpray

    NasalSpray Well-Known Member Full Member

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    Knowing Hearn it was probably gonna end up in a sports hall in Kansas on DAZN
     
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  7. TBC-ASAP

    TBC-ASAP Boxing Junkie Full Member

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    I got asked to do it.

    They give you some sort of device and you press it when you are watching TV etc. Does not seem that accurate
     
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  8. TBC-ASAP

    TBC-ASAP Boxing Junkie Full Member

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    Warren is in a dodgy one with Warrington, this is not PPV worthy.

    However when the big fight happens it is 1.01 to be in the states. So for as much as it will be a great match up, it won't sell on PPV at 4am in the morning.
     
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  9. Puroresu_Fan

    Puroresu_Fan Boxing Junkie Full Member

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    This isnt true at all.

    Advertisers spend millions of pounds on advertising and target specific demographics. Networks use ratings to formulate how much advertising should cost.

    Now are we expected to believe that companies, huge companies at that decide to spend millions on advertising based on 'nonsense' as you call it.
     
  10. TBC-ASAP

    TBC-ASAP Boxing Junkie Full Member

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    "TV ratings are compiled daily by the Broadcasters' Audience Research Board. BARB recruits 12,000 people across 5,100 households representative of the overall UK viewing public. As well as demography and geography the panel is selected according to platform, whether the TV set or via desktop, laptop or tablet."
     
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  11. TBC-ASAP

    TBC-ASAP Boxing Junkie Full Member

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    There are over 25,000,000 households in the UK. So BARB covers 0.02%.
     
  12. TBC-ASAP

    TBC-ASAP Boxing Junkie Full Member

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    By my rough maths, if 100 of the 5100 households watched fight it would equate to 400,000 views?
     
  13. TonyHayers

    TonyHayers Well-Known Member banned Full Member

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    Aren't we missing something very obvious here? BARB is a useful tool to provide a measurement of how many pairs of eyes are watching a channel, but surely there's a cast iron guarantee of how many PPVs have been bought by virtue of sales figures? I doubt anyone at BT or Sky are wondering where all the money has come from after a PPV weekend.
     
  14. Momus

    Momus Boxing Addict Full Member

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    On large audience sizes BARB figures are extremely accurate, at least for the purposes of what they are used for (ie to gauge viewing figures in millions). The margin for error is relatively small, and when done correctly audience measurement can be extrapolated from what appears to be very small samples. There's a real science to all this, built up over many years. While we all like to think of ourselves as free-thinking individuals, we're actually quite predictable on the whole as consumers.

    On smaller audience sizes in niche viewing areas (eg boxing PPV figures), the margin for error will be greater. There are fewer people on the panel in the potential market for buying boxing PPVs, so it will be a lot more prone to statistical noise. The figures will not be irrelevant though, and should be good enough to tell us whether a PPV did well or not, with the usual caveat of checking whether any Box Office viewing figures include other events and suchlike.
     
  15. Momus

    Momus Boxing Addict Full Member

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    It's a bit more complex than that. Sampling, algorithms and all that malarkey....