Only in the eyes of American viewers with a limited knowledge about the world picture at middleweight (aka HBO). If not for monetary terms, Pavlik vs. Abraham would be the right fight but nearly no one knows Abraham in the US - so a rematch between Pavlik and Taylor is the fight to be made.
Jermaine said he wants a rematch, and that is what he will get. He was clearly winning the fight but got caught by a big shot. He was much crisper with his punching and was landing the cleaner shots all night.
It's all about the green and Pavlik needs and deserves a big payday. Not to mention the rematch clause