ITV is run like a bureaucratic dinosaur so they lack the ability to just show card, like channel 5 has been doing. This means they will be unable to make a success of boxing on ITV. The decision put CEJ on PPV against nameless 12-1 novice to defend his plastic toys r us belt could only have been made by a committee of clueless middle class (insert expletive here)
ITV have been suckered in by the Eubanks and have paid the price.....they need to get behind ( £££££ ) an up and coming established UK promoter and watch the difference. Starting off with that PPV joke killed it. At best it was an ITV1 Saturday night job and it would have got 2/3 million viewers even if it was a joke of a fight.