To my mind, they did a terrible job with Groves-Eubank. I personally think they are sitting on a gold mine, they just need to follow Sky's model. Obviously, they have other priorities but a show a week for a month on ITV1, a gloves are off/staredown and better marketing in general and they could do massive numbers. Eubank is hugely marketable to the wider public as well. This isn't a thread to discuss the merits of the event as a PPV, rather what they can do to make it more of a success. They have the ability to do far better sales than BT because they hit a massive audience and it could be better for fans because competition drives quality. At the moment Sky know they can do 5-6 PPVs a year and they will always get 400k-1m buys. The fact they get these numbers has little to do with Matchroom and alot to do with Sky pushing the fight on every channel they have available.